Selfish baby boomers?
Miserable Gen X?
“Snowflake” millennials and Gen Z?
Are you bored or annoyed by the tired clichés about you and your generation?
In his latest book (Generations in the UK and The Generation Myth in the US), Bobby Duffy argues we need to drop the stereotypes and focus on more rigorous generational analysis – one of our most powerful tools for understanding how individuals and societies change, and something which is even more important in light of the Covid-19 crisis, a truly generation-shaping event.
The book draws on data from over 3 million interviews from countries across the world, and exclusive polling and analysis by Ipsos MORI, to help us understand the most divisive issues today, from Covid and climate change to cancel culture, and reassures that there is no coming generational war. Instead, our focus should be on building connections between generations, and embedding longer-term thinking.
Explore the data
Immigration: how generational differences in attitudes grew
Locked out: how younger generations are losing out on homeownership
Homosexuality: how people became more tolerant
Gender roles: a woman’s place no longer seen as just in the home
Political party support: the age divide
The death of religion?
Health: the wellness generation?
Race: how views have changed
Climate change: do older people care?
Politics and trust: a time of crisis?
The sex recession and death of marriage